Lua APA (7ú heag.)

Walker, O. C., & Mullins, J. W. (2011). Marketing strategy: A decision-focused approach (7th ed.). McGraw-Hill/Irwin.

Lua i Stíl Chicago (17ú heag.)

Walker, Orville C., agus John W. Mullins. Marketing Strategy: A Decision-focused Approach. 7th ed. New York: McGraw-Hill/Irwin, 2011.

Lua MLA (9ú heag.)

Walker, Orville C., agus John W. Mullins. Marketing Strategy: A Decision-focused Approach. 7th ed. McGraw-Hill/Irwin, 2011.

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