APA (7th ed.) Citation

Paranikas, P. When every customer is a new customer. Harvard Business Review.

Chicago Style (17th ed.) Citation

Paranikas, Petros. "When Every Customer Is a New Customer." Harvard Business Review .

MLA (9th ed.) Citation

Paranikas, Petros. "When Every Customer Is a New Customer." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.