APA (7th ed.) Citation

Herrmann, J. Consumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation of sponsorship. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Herrmann, Jean-Luc. "Consumer Consideration of Sponsor Brands They Do Not Remember: Taking a Wider Look at the Memorisation of Sponsorship." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Herrmann, Jean-Luc. "Consumer Consideration of Sponsor Brands They Do Not Remember: Taking a Wider Look at the Memorisation of Sponsorship." International Journal of Advertising : Quarterly Review of Marketing Communication, .