The impact of the lost decade on advertising in Japan A grounded theory approach.

The impact of the lost decade on advertising in Japan A grounded theory approach.

Bibliografski detalji
Izdano u:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Glavni autor: Okazaki, Shintaro
Format: Članak
Jezik:English
Teme:
Advertising agencies.
Recessions.
Qualitative research.