The impact of the lost decade on advertising in Japan A grounded theory approach.

The impact of the lost decade on advertising in Japan A grounded theory approach.

Podrobná bibliografie
Vydáno v:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Hlavní autor: Okazaki, Shintaro
Médium: Článek
Jazyk:English
Témata:
Advertising agencies.
Recessions.
Qualitative research.