APA (7th ed.) Citation

Rangan, V. K. Segmenting the base of the pyramid. Harvard Business Review.

Chicago Style (17th ed.) Citation

Rangan, V. Kasturi. "Segmenting the Base of the Pyramid." Harvard Business Review .

MLA (9th ed.) Citation

Rangan, V. Kasturi. "Segmenting the Base of the Pyramid." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.