APA (7th ed.) Citation

Kurtz, D. L. (2010). Principles of marketing (Philippine ed.). Cengage Learning Asia.

Chicago Style (17th ed.) Citation

Kurtz, David L. Principles of Marketing. Philippine ed. Singapore: Cengage Learning Asia, 2010.

MLA (9th ed.) Citation

Kurtz, David L. Principles of Marketing. Philippine ed. Cengage Learning Asia, 2010.