Drivers of new product recommending and referral behaviour on social network sites.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:International journal of advertising : quarterly review of marketing communication V. 30, 1-5 (2011).
Prif Awdur: Chatterjee, Patrali
Fformat: Erthygl
Iaith:English
Pynciau: