A descriptive study of the awareness of niche marketing for commercial design practice among interior designers in relation to business plan management
This research focused on the awareness of commercial designers of niche marketing which is a specialty that focuses its services on a target group of clients. The study aimed to answer the following research questions: (1) How is awareness of niche marketing related to local practice? (2) In what wa...
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| Format: | Thesis |
| Language: | English |
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2011.
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