APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2010). Marketing management: A customer-oriented approach. Sage.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Marketing Management: A Customer-oriented Approach. Thousand Oaks, Calif: Sage, 2010.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Marketing Management: A Customer-oriented Approach. Sage, 2010.