APA (7th ed.) Citation

Kotabe, M., & Helsen, K. (2008). Global marketing management (4th ed.). Wiley.

Chicago Style (17th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. Hoboken, NJ: Wiley, 2008.

MLA (9th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. Wiley, 2008.