McDonald, M. (2008). Malcolm McDonald on marketing planning: Understanding marketing plans and strategy. Kogan Page.
Citazione stile Chigago Style (17a edizione)McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. London, Philadelphia: Kogan Page, 2008.
Citatione MLA (9a ed.)McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. Kogan Page, 2008.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.