APA aipamena

McDonald, M. (2008). Malcolm McDonald on marketing planning: Understanding marketing plans and strategy. Kogan Page.

Chicago Style aipamena

McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. London, Philadelphia: Kogan Page, 2008.

MLA aipamena

McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. Kogan Page, 2008.