TY - BOOK T1 - Basic marketing research a decision-making approach A1 - Malhotra, Naresh K. LA - English PP - Upper Saddle River, N.J. PB - Prentice Hall YR - 2009 ED - 3rd ed. UL - https://tuklas.up.edu.ph/Record/UP-99796217609885809 OP - 671 CN - HF 5415.2 M248 2009 SN - 0135024145 SN - 9780135024140 KW - Marketing research. ER -