Cita APA (7th ed.)

McDaniel, C. D., & Gates, R. H. (2010). Marketing research (8th ed.). Wiley.

Cita Chicago (17th ed.)

McDaniel, Carl D., i Roger H. Gates. Marketing Research. 8th ed. Hoboken, NJ: Wiley, 2010.

Cita MLA (9th ed.)

McDaniel, Carl D., i Roger H. Gates. Marketing Research. 8th ed. Wiley, 2010.