Style de citation APA (7e éd.)

McDaniel, C. D., & Gates, R. H. (2010). Marketing research (8th ed.). Wiley.

Style de citation Chicago (17e éd.)

McDaniel, Carl D., et Roger H. Gates. Marketing Research. 8th ed. Hoboken, NJ: Wiley, 2010.

Style de citation MLA (9e éd.)

McDaniel, Carl D., et Roger H. Gates. Marketing Research. 8th ed. Wiley, 2010.