Contemporary advertising and integrated marketing communications

Contemporary advertising and integrated marketing communications

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Bibliografske podrobnosti
Glavni avtor: Arens, William F.
Drugi avtorji: Weigold, Michael F. 1958-, Arens, Christian
Format: Knjiga
Jezik:English
Izdano: Boston McGraw-Hill Irwin c2011.
Izdaja:13th ed.
Teme:
Advertising.