Contemporary advertising and integrated marketing communications

Contemporary advertising and integrated marketing communications

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Detalles Bibliográficos
Autor Principal: Arens, William F.
Outros autores: Weigold, Michael F. 1958-, Arens, Christian
Formato: Libro
Idioma:English
Publicado: Boston McGraw-Hill Irwin c2011.
Edición:13th ed.
Subjects:
Advertising.