TY  - BOOK
T1  - Essentials of marketing management
A1  - Lancaster, Geoffrey 1938-
A2  - Massingham, Lester
LA  - English
PP  - London, New York
PB  - Routledge
YR  - 2011
UL  - https://tuklas.up.edu.ph/Record/UP-99796217609871362
OP  - 524
CN  - HF 5415.13 L335 2011
SN  - 9780415553476
KW  - Marketing : Management.
ER  -