APA (7th ed.) Citation

Kotabe, M., & Helsen, K. (2011). Global marketing management (5th ed.). Wiley.

Chicago Style (17th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 5th ed. Hooken, N.J: Wiley, 2011.

MLA (9th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 5th ed. Wiley, 2011.