The globe Is the bottom of the pyramid really for you?.

The globe Is the bottom of the pyramid really for you?.

Dettagli Bibliografici
Pubblicato in:Harvard Business Review V. 89, 1-8,10,11 (2011).
Autore principale: Karamchandani, Ashish
Natura: Articolo
Lingua:English
Soggetti:
Business community.
Target markets.
Poverty.
Market strategy.
Managerial skills.
Multinational corporations.