Hoffman, D. L. Can you measure the ROI of your social media marketing? California management review.
Chicago Style (17th ed.) CitationHoffman, Donna L. "Can You Measure the ROI of Your Social Media Marketing?" California Management Review .
MLA (9th ed.) CitationHoffman, Donna L. "Can You Measure the ROI of Your Social Media Marketing?" California Management Review, .
Warning: These citations may not always be 100% accurate.