APA (7th ed.) Citation

Dasu, S. Designing the soft side of customer service. California management review.

Chicago Style (17th ed.) Citation

Dasu, Sriram. "Designing the Soft Side of Customer Service." California Management Review .

MLA (9th ed.) Citation

Dasu, Sriram. "Designing the Soft Side of Customer Service." California Management Review, .

Warning: These citations may not always be 100% accurate.