Peters, R. A. (1974). ROI: Practical theory and innovative applications. American Management Associations.
Citación estilo ChicagoPeters, Robert A. ROI: Practical Theory and Innovative Applications. New York: American Management Associations, 1974.
Cita MLAPeters, Robert A. ROI: Practical Theory and Innovative Applications. American Management Associations, 1974.
Warning: These citations may not always be 100% accurate.