Sales promotion principles & best practices - Sancianco, Herbert M. (Pasig City Anvil Publishing, 2010)
The marketplace : operating realities and challenges -- Sales Promotion as business development strategy -- Consumer promotion -- Sales team incentives -- Sales promotion in customer relationship management -- Marketing service companies -- The Elements that make a successful campaign -- Success or failure?monitoring and measurement results.
Keywords: Sales promotion -- Philippines; Sales promotion -- Philippines -- Case studies; Selling