The revenue implications of financial and operational measures of product quality.

The revenue implications of financial and operational measures of product quality.

Bibliographic Details
Published in:Accounting review V. 72-76, 1-4 (1997-2003).
Main Author: Nagar, Venky
Format: Article
Language:English
Subjects:
Product quality.
Nonfinancial performance measures.
Cost of quality.
Customer goodwill.