The effect of scarcity messages in online advertisements to consumer's purchase intention
This is a quasi-experimental research design that determined the effect of varied scarcity messages in online advertisements for bags to the Purchase Intention of consumers. The study used Completely Randomized Groups (CR-k) Post-test only design. A total of 90 undergraduate female students enrolled...
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| Format: | Thesis |
| Language: | English |
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2011.
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