A handbook of proven marketing strategies for public transit - Texas Transportation Institute; South West Transit Association; University of Wisconsin--Milwaukee.; National Research Council (U.S.). Transportation Research Board; Transit Development Corporation; Transit Cooperative Research Program (Washington, DC Transportation Research Board/National Academy Press, 1999)
"Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
"Transportation Research Board. National Research Council."
Includes bibliographical references (p. 167-181).
Keywords: Local transit -- Management -- United States -- Handbooks, manuals, etc