A handbook integrating market research into transit management - Elmore-Yalch, Rebecca; National Research Council (U.S.). Transportation Research Board; Transit Development Corporation; Transit Cooperative Research Program (Washington, D.C. National Academy Press, 1998)
"Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
At head of title: Transit Cooperative Research Program.
"Transportation Research Board, National Research Council."
Includes bibliographical references (p. 206-207).
Keywords: Local transit -- United States -- Management; Market segmentation -- United States