Cita APA

Marshall, G. W., & Johnston, M. W. (2011). Essentials of marketing management. McGraw-Hill/Irwin.

Citación estilo Chicago

Marshall, Greg W., and Mark W. Johnston. Essentials of Marketing Management. New York: McGraw-Hill/Irwin, 2011.

Cita MLA

Marshall, Greg W., and Mark W. Johnston. Essentials of Marketing Management. McGraw-Hill/Irwin, 2011.