Bounded goodness Marketing implications of Drucker on corporate responsibility.

Bounded goodness Marketing implications of Drucker on corporate responsibility.

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Detalhes bibliográficos
Publicado no:Journal of the academy of marketing science V. 37, 1-2 (2009).
Autor principal: Smith, N. Craig
Formato: Artigo
Idioma:English
Assuntos:
Marketing.
Social responsibility.
Management.