Mohr, J. J. Drucker's insights on market orientation and innovation: Implications for emerging areas in high-technology marketing. Journal of the academy of marketing science.
Chicago-viite (17. p.)Mohr, Jakki J. "Drucker's Insights on Market Orientation and Innovation: Implications for Emerging Areas in High-technology Marketing." Journal of the Academy of Marketing Science .
MLA-viite (9. p.)Mohr, Jakki J. "Drucker's Insights on Market Orientation and Innovation: Implications for Emerging Areas in High-technology Marketing." Journal of the Academy of Marketing Science, .
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