Cita APA (7a ed.)

Mohr, J. J. Drucker's insights on market orientation and innovation: Implications for emerging areas in high-technology marketing. Journal of the academy of marketing science.

Cita Chicago Style (17a ed.)

Mohr, Jakki J. "Drucker's Insights on Market Orientation and Innovation: Implications for Emerging Areas in High-technology Marketing." Journal of the Academy of Marketing Science .

Cita MLA (9a ed.)

Mohr, Jakki J. "Drucker's Insights on Market Orientation and Innovation: Implications for Emerging Areas in High-technology Marketing." Journal of the Academy of Marketing Science, .