Does advertising create sustained firm value? The capitalization of brand intangible.
| 發表在: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
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| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |
| 發表在: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |