Does advertising create sustained firm value? The capitalization of brand intangible.
| izdano v: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |
| izdano v: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| Glavni avtor: | |
| Format: | Article |
| Jezik: | English |
| Teme: |