Does advertising create sustained firm value? The capitalization of brand intangible.
| Udgivet i: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |
| Udgivet i: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| Hovedforfatter: | |
| Format: | Article |
| Sprog: | English |
| Fag: |