Does advertising create sustained firm value? The capitalization of brand intangible.
| Publicat a: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
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| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |
| Publicat a: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |