Does advertising create sustained firm value? The capitalization of brand intangible.
| Argitaratua izan da: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Gaiak: |
| Argitaratua izan da: | Journal of the academy of marketing science V. 37, 1-2 (2009). |
|---|---|
| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Gaiak: |