APA (7th ed.) Citation

Fang Wang. Does advertising create sustained firm value? The capitalization of brand intangible. Journal of the academy of marketing science.

Chicago Style (17th ed.) Citation

Fang Wang. "Does Advertising Create Sustained Firm Value? The Capitalization of Brand Intangible." Journal of the Academy of Marketing Science .

MLA (9th ed.) Citation

Fang Wang. "Does Advertising Create Sustained Firm Value? The Capitalization of Brand Intangible." Journal of the Academy of Marketing Science, .

Warning: These citations may not always be 100% accurate.