Evaluation of subsidiary marketing performance Combining process adn outcome performance metrics.

Evaluation of subsidiary marketing performance Combining process adn outcome performance metrics.

Detalhes bibliográficos
Publicado no:Journal of the academy of marketing science V. 37, 1-2 (2009).
Autor principal: Grewal, Dhruv
Formato: Artigo
Idioma:English
Assuntos:
Performance evaluation.
Marketing.
Multinational corporations.
Subsidiaries.