A meta-analysis of humor in advertising.

Detalles Bibliográficos
Publicado en:	Journal of the academy of marketing science V. 37, 1-2 (2009).
Autor principal:	Eisend, Martin
Formato:	Artículo
Lenguaje:	English
Materias:	Meta-analysis. Humor. Advertising. Cognition & reasoning. Impact analysis.