Wierenga, B. Sales promotions and channel coordination. Journal of the academy of marketing science.
Chicago Style (17th ed.) CitationWierenga, Berend. "Sales Promotions and Channel Coordination." Journal of the Academy of Marketing Science .
MLA (9th ed.) CitationWierenga, Berend. "Sales Promotions and Channel Coordination." Journal of the Academy of Marketing Science, .
Warning: These citations may not always be 100% accurate.