APA (7th ed.) Citation

Goldsmith, K. Can uncertainty improve promotions? Journal of marketing research.

Chicago Style (17th ed.) Citation

Goldsmith, Kelly. "Can Uncertainty Improve Promotions?" Journal of Marketing Research .

MLA (9th ed.) Citation

Goldsmith, Kelly. "Can Uncertainty Improve Promotions?" Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.