Do digital video recorders influence sales?.

Do digital video recorders influence sales?.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 47, 5,6 (2010).
Hlavní autor: Bronnenberg, Bart J.
Médium: Článek
Jazyk:English
Témata:
Digital video records.
Shopping.
House brands.
Packaged goods.
Television advertising.