APA (7th ed.) Citation

Lan Luo. Dilution and enhancement of celebrity brands through sequential movie releases. Journal of marketing research.

Chicago Style (17th ed.) Citation

Lan Luo. "Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases." Journal of Marketing Research .

MLA (9th ed.) Citation

Lan Luo. "Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases." Journal of Marketing Research, .

Warning: These citations may not always be 100% accurate.