Making products feel special When metacognitive difficulty enhances evaluation.

Making products feel special When metacognitive difficulty enhances evaluation.

書目詳細資料
發表在:Journal of marketing research V. 47, 5,6 (2010).
主要作者: Pochoptsova, Anastasiya
格式: Article
語言:English
主題:
Metacognition.
Consumer behavior.
Consumer goods.