Making products feel special When metacognitive difficulty enhances evaluation.

Making products feel special When metacognitive difficulty enhances evaluation.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 47, 5,6 (2010).
Autor principal: Pochoptsova, Anastasiya
Formato: Artigo
Idioma:English
Assuntos:
Metacognition.
Consumer behavior.
Consumer goods.