Making products feel special When metacognitive difficulty enhances evaluation.

Making products feel special When metacognitive difficulty enhances evaluation.

Dades bibliogràfiques
Publicat a:Journal of marketing research V. 47, 5,6 (2010).
Autor principal: Pochoptsova, Anastasiya
Format: Article
Idioma:English
Matèries:
Metacognition.
Consumer behavior.
Consumer goods.