Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

書目詳細資料
發表在:Journal of marketing research V. 47, 5,6 (2010).
主要作者: Zheyin Gu
格式: Article
語言:English
主題:
Packaged goods.
Consumer behavior.
Discounts.
Pricing policies.