Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Bibliografiska uppgifter
I publikationen:Journal of marketing research V. 47, 5,6 (2010).
Huvudupphovsman: Zheyin Gu
Materialtyp: Artikel
Språk:English
Ämnen:
Packaged goods.
Consumer behavior.
Discounts.
Pricing policies.