Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Bibliografske podrobnosti
izdano v:Journal of marketing research V. 47, 5,6 (2010).
Glavni avtor: Zheyin Gu
Format: Article
Jezik:English
Teme:
Packaged goods.
Consumer behavior.
Discounts.
Pricing policies.