Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

ग्रंथसूची विवरण
में प्रकाशित:Journal of marketing research V. 47, 5,6 (2010).
मुख्य लेखक: Zheyin Gu
स्वरूप: लेख
भाषा:English
विषय:
Packaged goods.
Consumer behavior.
Discounts.
Pricing policies.